Google Glasses Certainly Seem Exciting, This Video Makes Me Think Twice

I have to admit, I am a bit of a tech geek, I love my gadgets and when I think of how some of them have changed how I work, where I work, how I gather information, track data, etc… we really have seen technology go in leaps and bounds in the consumer market.

When I saw the initial introduction of Google Glasses I was intrigued and excited at the possibility of what this may mean with how we interact with technology. One of the big things that really grabs my interest with this is to see if these glasses can help Augmented Reality take the next leap in its penetration into the market. So in concept Google Glasses seemed really exciting.

I say seemed because earlier this week I saw this video by Con Agra Foods. Besides the horribly scripted lines the voice actors had to read, this video really made me feel that maybe Google Glasses could potentially be really underwhelming.

In the video we see two friends go about their day to get ready for a party at the end of the night. They add items to their grocery list through out their day, measure how far they walked this week (see my last blog post – you tend to know if you sat on the couch all week or actually did any exercise) and voice texted each other as well as check the news, etc…

One of the main examples that made this video make me think how underwhelming Google Glasses has the potential to be was the “map my grocery list” comment at the approximately 1:40 mark of the video. Really – map my grocery list?? I am sorry but who is that time poor or grocery shopping challenged that they do not know to find the frozen peas in the freezer section of the grocery store? When has grocery shopping become such a complicated task to achieve that I need a map on where to find the milk?

Maybe someone thinks this is the best thing since sliced bread (if only I had Glasses and this amazing App so I could find sliced bread) but this seems to me like people trying to peddle apps we don’t need or make our lives seem so busy or us seem to be have zero life skills that we need an app to measure how to think.

I hope Google Glasses becomes something really innovative. I think the potential really is there to do some great things sadly I don’t think this video demonstrated much of that at all.



2 thoughts on “Google Glasses Certainly Seem Exciting, This Video Makes Me Think Twice

  1. Thank you for your thoughts on this article.

    To ask the question differently:

    If you were traveling Mon-Friday every week and only had Saturday and Sunday with your spouse and children, how much would you pay to make your 2 hour grocery trip into a 1 hour trip?

    How much is that 1 hour playing catch, playing chess, reading with your family or cuddling up for a movie worth? $1? $5? $10? $100? $1000?

    • Hi Nathan,

      I hear you, but my thinking is what I see in this video – this application and use of Google glasses will not save me 1 hour in the grocery store. Here’s a crazy thought, take the kids shopping with you and let them help and learn how to do this type of task.

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