Jim Stroud talks about how to recruit on YouTube
Jim started his presentation at the #ATCSource Conference and started talking about the 7 Reasons why you should recruit on YouTube (this feels eerily like a David Letterman Top 10 List – but it works). Anyway in no particular order here are the Top 7 Reasons to recruit on YouTube
1) The people are there – YouTube has a huge audience and with the uptake in people using mobile devices the thinking is that people will use YouTube to get information more and more.
2) Universal Search – ah ha – just like Glen mentioned previously – do a keyword search in YouTube for the skill set you are searching for and you can see who is looking for those type of videos for example: Java Programmer. You can also do a google search with the site:youtube.com string3) Free Statistics
4) Low Cost using a Flip Camera (well now it would be an iPhone) – it’s real and its a powerful message. The more real your videos are the more believable they are. Nobody believes an actor reading a script
5) It evens out the competition – Corporations do not use video to recruit – Why not get a competitive advantage!!!! It is a big opportunity, nobody else is doing it – why not get on board now
6) All the cool tools that are available: You get a mailbox, you can send video email. Statistics – I have had a YouTube account for a little while and while I have not used it much – I had no idea it had this capability. The depth of the statistics is great and I love that you can send a video email via your webcam to people you want to talk to.
7) Return on Investment – YouTube delivers results – how many views were generated, how many hires did we make from those views. I have not looked in-depth at the statistics on YouTube but from what I have seen today you can really drill down information. It will also increase your search engine ranking.
I am believer in using video for recruitment myself. I think it is going to get more relevant in the coming years, especially with the uptake of mobile devices. This presentation today has been a real eye opener for me – I have always had video on my mind but this presentation from Jim has really given me the motivation to get more involved in this space.
This blog post was originally written on David Talamelli’s Blog.