Social Media Talk: Facebook, Really?? How Has It Become This Popular??

If you have read some of my previous posts over the past few years either here or on my personal blog David’s Journal on Tap you will know I am a Social Media enthusiast. I use various social media sites everday in both my work and personal life.

I was surprised to read today on that Facebook now Commands 41% of Social Media Trafic.

When I think of the Social Media sites I use most, the sites that jump into my mind first are LinkedIn, Blogging and Twitter. I do use Facebook in both work and in my personal life but on the list of sites I use it probably ranks closer to the bottom of the list rather than the top.

I know Facebook is engrained in everything these days – but really I am not a huge Facebook fan – and I am finding that over the past 3-6 months my interest in Facebook is going down rather than up. From a work perspective – SM sites let me connect with candidates and communities and they help me talk about the things that I am doing here at Oracle. From a personal perspective SM sites let me keep in touch with friends and family both here and overseas in a really simple and easy way.

Sites like LinkedIn give me a great way to proactively talk to both active and passive candidates. Twitter is fantastic to keep in touch with industry trends and keep up to date on the latest trending topics as well as follow conversations about whatever keyword you want to follow. Blogging lets me share my thoughts and ideas with others and while FB does have some great benefits I don’t think the benefits outweigh the negatives of using FB.

I use TweetDeck to keep track of my twitter feeds, the latest LinkedIn updates and Facebook updates. Tweetdeck is a great tool as it consolidates these 3 SM sites for me and I can quickly scan to see the latest news on any of them. From what I have seen from Facebook it looks like 70%-80% of people are using FB to grow their farm on farmville, start a mafia war on mafiawars or read their horoscope, check their love percentage, etc…… In between all these “updates” every now and again you do see a real update from someone who actually has something to say but there is so much “white noise” on FB from all the games and apps that is hard to see the real messages from all the ‘games’ information. I don’t like having to scroll through what seems likes pages of farmville updates only to get one real piece of information.

For me this is where FB’s value really drops off. While I use SM everyday I try to use SM effectively. Sifting through so much noise is not effective and really I am not all that interested in Farmville, MafiaWars or any similar game/app.

But what about Groups and Facebook Ads?? Groups are ok, but I am not sure I would call them SM game changers – yes there is a group for everything out there, but a group whether it is on FB or not is only as good as the community that supports and participates in it. Many of the Groups on FB (and elsewhere) are set up and never used or promoted by the moderator. I have heard that FB ads do have an impact, and I have not really looked at them – the question of cost jumps and return on investment comes to my mind though.

FB does have some benefits, it is a great way to keep in touch with people and a great way to talk to others. I think it would have been interesting to see a different statistic measuring how effective that 41% of Social Media Traffic via FB really is or is it just a case of more people jumping online to play games. To me FB does not equal SM effectiveness, at the moment it is a tool that I sometimes need to use as opposed to want to use.

This article was originally posted on David Talamelli’s Blog – David’s Journal on Tap

4 thoughts on “Social Media Talk: Facebook, Really?? How Has It Become This Popular??

  1. You probably missed f8 today. Facebook is more than just is all the social graph. Facebook will follow you anywhere you such as the example presented like or Pandora or Levi’s etc. You won’t need to authenticate to express your opinion or to find out what your friends are about, facebook will take care of that for you.
    I know facebook it is not necessary the best place for recruitment, but a lot of recruiters are there, a lot of companies have their careers fan page, etc. So why do you deny the power of facebook? Just because you don’t use it or find it interesting? Other 400 million may think the opposite.

  2. Hi Teo,
    I did notice f8 this morning and the “like” update that was introduced looks pretty neat. I do use facebook both in my work and in my personal life, my post was mentioning that I would have rather have seen statistics that measure the effectiveness of FB as a SM tool not just traffic. Just because FB commands 41% of SM traffic does not mean it is the most effective tool available to you.
    I am not denying the power of FB, but for me, I get much more return on my time using other SM sites not just relying on FB.

  3. You do have a point and perhaps quite a unique perspective given your agenda in your article. Yes it is true that Facebook does give a sense of an entertainment media rather than a social media but it still depends upon the user’s way of using it or seeing it. I could probably state a lot of logical reasons and I’ll tell you that you really have a very truthful and agreeable argument there but it all boils down whether the person wants FB or not, you can never change the mindset of a satisfied user and besides, its fact that most people find it too addictive to let go. It serves a ten in one purpose, give it a thought.

  4. I think that Facebook will soon work for users like a single sign on to all websites that require a connection. Lots of sites already do this. There are more that 7 million FB users at present.

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