Tomorrow I will be at the HR Futures Conference in Melbourne. I have been asked to say a few words about what trends I think we will see in Recruitment. As a sneak peak, here are some thoughts that I think we will see happening in Recruitment:
With the increased use of technology to search, identfiy and connect with candidates, I do believe technology will continue to shape and redefine the recruitment function. I think there are 5 trends that will we will see develop in the greater Recruitment Industry.
1) Web 2.0 technologies will continue to gain acceptance and usage in the Recruitment Industry as a viable means of sourcing and connecting with candidates. I believe many Recruiters are on the periphery of many of the Web 2.0 technologies with LinkedIn now being the common online social tool used by Recruiters. The uptake of Web 2.0 Technologies in the Recruitment Industry will expand into deeper and more meaninfgul conversations as we utilise the technology available (blogs, facebook, twitter, branding).
2) Candidates increasingly will gather information from multiple sources about a potential employer. It used to be a Job Description and information from a potential hiring manager/company was all a candidate had access to, to get information about a company or role. Now candidates can access an online community that openly shares information and experiences with each other about potential hiring companies/managers. Decisions about joining your organisation can be influenced by people and groups out of your network or association that you have no control over.
3) Recruitment will be a much more transparent function than it has been in the past. Recruitment is still about connecting with candidates and hiring managers. In today’s world however both candidates and clients alike have access to much more information about each other than ever before. We need to change our mindset to one where we share information about our processes and company (yes – the good, bad and ugly) rather than holding onto this information.
4) Our role as Recruiters is becoming a progressively more proactive service to our clients it will not only incorporate searching for and identifying talented individuals for our organisation but it also will include connecting with and engaging individuals/groups on employment branding. We will still be measured by hard targets such as number of placements, time to hire, candidate/interview/offer percentages, etc… however there will be more focus on soft targets or targets harder to measure such as employment branding, indirect hires, etc….
5) The ongoing shift from Job Boards to online networks will continue. Job Boards continue to play a part in the recruitment function however I think the trend of utilising other means of search will continue and there will be less reliance on Job Boards as a means of attracting candidates.